Analysis: Pandora is Awesome

I was going to do my analysis of Apple, but since we talked about it in class i decided to do PANDORA.

The main reason this website is efficient is because it is so simple. The website consist of one page to keep its focus on it main purpose of playing music. Because the website is only one page, the music continues to play even when you search for new music stations or even read the lyrics or information about the band/singer. Another nice and efficient features is the search bar. Its up in the left corner right under the logo. That is the spot where most people look because its where the logo is at and because people read from the top to left to right. Profile information is up in the right corner, which as become the common spot for the button to view and edit profile information. If its your first time on pandora, you will view the search bar in the middle of the screen with a "white space" around it. Techically its not white, but blue, yet it makes you focus to the middle. It makes it simple for first time users to search for music and to get started with using pandora. One part, which is my lest favorite, is the rule of thirds that pandora uses. 2/3 of the website is about it main purpose, but they use a right side column or 1/3 of the website for advertising. Its annoying sometimes, yet it fulfills their purpose because they want to make money and attract their audience to that space. Pandora is very efficient with their advertising. They track what you listen too, and as well use google ads which track your searches, so that they can efficiently advertise things that interest you(most of the time). The play and pause features are the 2nd most important part, and are place center on the website, or just right of the search bar and left of the profile button. This is a pretty good spot because its near other important parts of the website.

PANDORA IS AWESOME!